Investing in Celina Texas Real Estate: Modern Rentals or Historic Charm?

Ron Lyons, Realtor (00:13):

Hey guys, welcome to another episode of the Ron Lyons Real Estate Show. That's right, it's been just a

minute, but that's because things are so crazy out there. And we're gonna talk about all things real estate.

But before we get too far into today's content, let's just say this, we're just a couple of days away from the

inauguration of a whole new president and administration, and it happens to be one who has historically

had, in his first term, a very profound and positive impact on the real estate market. Now, we've had about

four years of not so great, but things are already starting to turn around. And we're not gonna talk all

politics today, we're not gonna do that. But I am gonna say that as a matter of historically speaking, if past

performance is a great predictor of future performance, which it is, that we have some great things in

store. So we are just on the front end of a really, really, really good market. We're also on the front end of

a really, really good real estate show today. So grab you something to drink, and I'm not promoting you to

go grab some alcohol when I say drink. Heck, go get you a sweet tea or diet Coke, go do something like

that.

Ron Lyons, Realtor (01:43):

Turn the volume up a little bit, chill out for a minute, and let's get into some serious Celina, Texas real

estate.

Ron Lyons, Realtor (01:57):

All right, guys, I hope you're enjoying your day so far. I hope it's been a great day. I hope you're in one of

those really good spots in your life right now where everything seems to kind of be going your way. I

hope you have some peace in your life right now. Hope things are just good. Of course, I understand that

life is never just a, like a nice calm day on the lake and you know, sun on your face and hardly any

worries. That's just not how it is. And if it is, then I, I want whatever you're eating or drinking because

that's not how it is in my world, in my world. It goes from crazy out of control, lots of problems, tons of

stress, to sometimes better <laugh>. It sounds awful, doesn't it? It's really not. Have a great and a blessed

life.

Ron Lyons, Realtor (02:49):

And I would never complain about it. And as they always say, it wouldn't matter anyways. 'cause nobody

would listen to me, nobody would care. But I really do think that we have so many blessings and so often

we overlook them. And I'll tell you this, if you have anything at all to do with Salina, Texas, if you live

here, if you work here, if you love this place, by default, you're blessed because we have so much

greatness. Awesomeness right here in Salina, Texas. It's getting fairly expensive to live here. But there are

so many opportunities here, and I see 'em all the time. And it's so strange because always in retrospect, we

look back and we say, man, if I had only done this, or if I had only done that, and I'll give you an

example. Hopefully you're in perfect shape, hopefully you're like very, very healthy and great, great shape

and all that kinda stuff.

Ron Lyons, Realtor (03:56):

But I just want you to think back. If you're not in perfect shape, if you're not super healthy right now, I

want you to think back to the last time that you decided that you were going to eat right and exercise,

whatever, however that looks, whatever that looked like back at the time. Think back to then what if you

had stuck to that plan back then? What if you'd been doing it this whole time, whether that was two

months ago or two years ago, eight years ago, whatever. Where would you be today? Probably in a totally

different place. And you look back and you say, man, if I had just stuck with that, if I'd just done that,

where would I be today? I'd be way better off. And that's very similar to how it is in real estate. So you

have investments, probably you have money or you need to invest, you need to have something that's

working for your future financially for you.

Ron Lyons, Realtor (05:03):

If you don't, then we can talk. We can get you connected. Whether you have just a little bit of money to

do something with, or whether you've got a lot of money to do something with, you need to be thinking

about your future. Real estate is one of those, what they call modalities. It's a method. It's a way to shape

your future financially. I've got really good friends who do financial, actual financial advising, and they

help people invest in different types of financial investments that are like, uh, you know, mutual funds

and things like that, like Franklin Templeton and this and that. Just so many. There's a million different

things that help you set up a 401k investment accounts, all that stuff. Two of those guys are actually, what

is named Guy, guy Charles and Taylor Manning, Telio Financial, they're on Salina City Limits Radio,

which is one of the places that this show goes out. And they have a, a little thing called Wealth realized.

They're actually based right here in Salina. They help people invest. So if you've got a little bit of money,

there you go. There's an option. If you think that doing real estate, you've always wanted to do a real

estate investment, well, let me tell you, I can help you with that.

Ron Lyons, Realtor (06:33):

And it usually looks like this. There are several different models. So actually there's more than several.

There are many, many different models of how to actually accomplish things in real estate. One of those

models is what we would call buy and hold. So you literally buy a property, you buy a house, a home,

whatever it is. Sometimes a duplex might be, might be a little fourplex or something like that, but

typically just a house in some neighborhood. And you do some amount of work to it, sometimes a little,

sometimes a little more. It's almost always done with builder grade stuff. So builder grade, ceramic tile,

the stuff that's not gonna win any awards for interior design and decorating, but it's functional neutrals.

You may or may not paint the home, probably it's not gonna be a high-end paint job. It's gonna be a little

more affordable.

Ron Lyons, Realtor (07:39):

It's not, your little Lyons on your paint in your house aren't gonna be perfect and you're gonna find

somebody to lease the home from you. And that's one model. And so you have cash flow, you have

money coming in monthly and you are maintaining the property. So hopefully, hopefully if you've made a

good investment, you don't have an awful lot of expenses in that regard. Trying to maintain the home, the

acs not going out on you. It doesn't need a foundation and a roof. And you know, the windows aren't all

shot and the seals need to be replaced. Not all that stuff. Hopefully you have, you have found a great

home so that you don't have a lot of deferred maintenance and a lot of repairs and upkeep and things like

that to do. Now the idea is that as time goes forward through the years, 1, 2, 3, 5, 10, 15, who knows how

long you'll hang onto a property like that.

Ron Lyons, Realtor (08:48):

But over the course of the years that property value goes up. And so at some point you are going to

convert that from a cash flow to a payoff because you're gonna liquidate that property, you're gonna sell

it. And so you may have originally purchased it, let's just say today in Salina, you could probably buy a

home like that for around 3 75 to 4 25, kind of on the kind of the average end. And then depending on

how long you hold onto that home, you're gonna end up selling that thing for, well, you know, in the short

term, and when I say short term, I'm talking about five years, six years, you're gonna sell that thing for

another 150 to $300,000. And if you made the right investment, then you'd be able to sell that thing for a

whole lot more. So it's not unreasonable to think about purchasing a home today that's about $400,000,

and then figured that thing's gonna go up about 25 to $40,000 in value every year.

Ron Lyons, Realtor (10:00):

If the market is good, which we expect it will be for the next four years, as I said on our opening, on our

intro. And so you could very easily have a home that you buy today and in about six years, seven years,

something like that, you've got a million dollar property. Super hard to imagine. I know that. But you

can't even imagine right now that the homes that we're selling in downtown Salina just 5, 6, 7 years ago

that were, they were selling anywhere from, you know, the, the low one hundreds to the mid one

hundreds. And a lot of those right now, they're knocking on a million dollar door. I mean, it's just a, it's a

complete and insane increase in property value. So there's, there's the one model cash flow and then pay

off at some point. Then what you do with that profit is up to you.

Ron Lyons, Realtor (10:58):

And there's a lot of tax things to consider and things like that. And there's a, there's another aspect to

having that. Once you build up, once you, if you do that model, that buy and hold model, you can

leverage that. You can actually have enough equity in that home that you would, in that increase in

property value is what helps you gain that equity because you'll have a home, you'll have a note on it,

you'll have someone renting it, you'll have a renter in the home, and then that value will go up. So in a

couple of years, when that thing's worth 50, a hundred thousand dollars more in two years, well now you

have that kind of equity. 'cause they say, well, what's your home worth? Well, you bought it for 400, now

it's worth 5 25. So you don't owe that on it. You owe based on your original note, and maybe you put 10

or 20% down when you purchase the home.

Ron Lyons, Realtor (12:03):

Just depends. Maybe not that much. But now you have equity, that means that you can borrow against

that. That means that you can leverage that to actually purchase another investment home. And that's a

model. The negatives of that are that you've got to deal with a tenant. You've got somebody renting the

home, you've got to, you've gotta deal with that. That means that you're gonna have late rents, you're

gonna have lease renewals at least yearly. You're gonna have things like damage to the property. You're

gonna have turnover and you're gonna have to go in sometimes if you really screen your applicants well

and get very qualified people in your home who are gonna take care of it, then you, you can minimize

some of that turnover cost. But if you don't, and sometimes it's impossible to predict, but somebody that's

got good rental history, someone who, you know, previous landlords would say, Hey, they were great

when they moved out.

Ron Lyons, Realtor (13:05):

They left the place stellar. It was awesome. They always paid on time, whatever. If you can find those

people, whomever they are, good qualified tenants, residents who will live in your home and take care of

it like it was their own, then your turnover cost can be a whole lot less. Maybe you'll be blessed and have

someone live in the home for years on end. Maybe you'll have someone in there for 2, 3, 4 years and you

don't have that annual turnover. So there's that. If you do get a difficult tenant, then your life can really

just have a suck factor added to it. It's not a whole lot of fun for some amount of time. In other words,

every single time there's any sort of a problem, they're blowing up your phone. Doesn't matter if it's two

o'clock in the morning, they're threatening to take you to court for this or that or whatever.

Ron Lyons, Realtor (14:06):

And they're quoting all these legal things from the lease and it's, it can just really turn into a mess. It can

really turn into a mess. So that's some of that part that's not awesome to me. I don't love that model. And I

come from a very strong background of doing that model. My family's been in real estate for generations.

My mom became a broker back in the mid eighties, and she still is a broker today. She still holds rental

properties today and she still faces a lot of that stuff today. And so that's, that's not my favorite way, but

that is a way, and maybe that's something that sounds appealing to you. Now, another model, another

option is to specialize a little bit more in something like the downtown area of Salina. And there's a lot of

old homes. Salina's been around since the late 18 hundreds, the 1860s.

Ron Lyons, Realtor (15:11):

I believe I, if I, if I remember right, if my history's right, I'm, I'm getting older myself and sometimes my

dates on different things kinda they evade me. So don't, don't hold me to that. But late 18 hundreds and

we've had homes, we've got plenty of homes that are standing all around the square that are over a

hundred years old. And I know this because I own some. Now, your options on this are to leverage this

incredible growth in Salina. Now we all know how amazing Salina is. If you didn't think Salina was

amazing, you wouldn't even be listening right now. So I know you agree with me that Salina is amazing.

It has so much to offer and it makes a lot of people want to come here, that that makes demand go high.

Demand go high for what? Not just for housing. We have builders out there cranking out all kinds of

homes right now, and there are tons and tons of communities planned and on the books for this city.

Ron Lyons, Realtor (16:17):

So just getting housing is not really ever gonna be an issue, but there's a very limited supply of housing

downtown. And the one super, super cool thing, if that's your vibe, if that's your thing, if that's how you

like to roll and have something more historic, something with a lot of character, something where you can

go to all the events downtown and all the little boutiques and shops and restaurants and things like that,

go to the music events, go to the different things that are done on the square, then guess what, you want a

historic home. And there's only so many of them. Now, of course I can say all day and tell you how

amazing they are, but they bring all their own problems too. They bring an awful lot of problems. As a

matter of fact, things like homes built back in those days, they weren't really insulated that well many

times just design features.

Ron Lyons, Realtor (17:18):

What they loved back in those days, what they preferred might've been a little more utilitarian, meaning it

was functional, it provided shelter and stuff like that, but it didn't have some of the qualities and

characteristics back then design wise that we would want and preferred today. Meaning you kind of take

walk-in closets for granted now, but back in the day, you didn't have a walk-in closet. You had closets

that many times, you could just barely get some clothes in. You didn't need all that space because you

didn't have 500 pairs of shoes. You had one or two, you didn't have all the stuff that we have today. So

you didn't need that kinda space. You didn't need that kinda luxury insulation technology. The, the way

the windows were made, none of that stuff was like it is today. So you might find a home where those

things have been redone.

Ron Lyons, Realtor (18:16):

You've got, you know, some lowy windows, you've got some, uh, spray foam insulation that's been put in.

They've, you know, ripped outta the sheet rock and they've insulated the house or they've done whatever.

They've rewired the house, they've updated the plumbing, or maybe not. So again, it comes down to the

specific property as to whether or not you're gonna have to deal with those things. Now, for me, dealing

with those things, no big deal, literally go through all that stuff all the time, literally deal with it almost on

a daily basis. But for you, if you haven't done that before, that might be a bit of a barrier to hopping into a

historic home. Again, it's all about seeing what you can find and making the best purchase possible. So if

you say, all right, I'm not well versed in that, I don't really have contractors, I've never done a home like

that.

Ron Lyons, Realtor (19:21):

I've never redone remodeled, never done that. And guess what, then we need to find you the home that's

already had all of that done. Or at least most of it. Maybe you can handle it a little bit, but you don't want

to redo the whole house. Okay, let's find that question is, once you own that, once you have found

whatever version of a historic home close to downtown Salina, what do you do with it? Well, that's the

really cool thing the city has. And the folks who've been in city government for years before where we're

at today, have determined through lots and lots of research and lots and lots of experience and a lot of

citizen input, how they want or how they perceive or expect all of the downtown area to build out over

time. We all know that the square's the center, and then there's all of these things that they've kind of got

planned.

Ron Lyons, Realtor (20:29):

For example, the square's moving out like one street all the way around. The part that we can drive on

right now and park where the gazebo is, where everything is in the middle. That'll all be just walk only,

not gonna be driving cars there soon. So to get around the square, you'll have to go on the roads that are

now one street out from the downtown square preplanned already in the works, there's a parking garage

going in close to downtown Right now, we're a bit limited on what we can do around downtown because

there hasn't been enough parking that's being addressed as we speak. They're literally working on it every

day right now. It's gonna be a really nice facility, get a lot of cars in there, and that opens up tons of

opportunity for that downtown area. So with all of these people coming to Salina, they're gonna want

things, they're gonna want places to shop, places to eat, places to be entertained.

Ron Lyons, Realtor (21:34):

We're going to need little wine bars, we're going to need little bookstores and coffee shops. We're going

to need places to go and buy cute little outfits, you know, for the ladies and all the, the stuff like that that

makes a downtown so amazing. And a great model for that is McKinney taxes, because McKinney has

done a fantastic job. Whether or not it was because of, you know, the, the skills and talent and the, the, I

guess the vision of people who were in city government back in the past, and this is, this is their vision

coming to life now or whether it happened by accident, I don't know. But you have such a unique and

interesting mix of retail and residential and multifamily and historic homes and everything. You've got an

amazing and incredible, and I mean, hands down, McKinney, Texas downtown stands against the best of

downtowns all across this country.

Ron Lyons, Realtor (22:41):

It's trendy, it's fun, it's a destination. You can go to McKinney and spend an entire day and from the tax

revenue side of it and just the happiness of your citizenry, spending a lot of money, that means there's

places for people to spend money. And yes, they enjoy shopping, they enjoy dining out, they enjoy having

those options. And I'm gonna get a little ugly here for just a second. I'm gonna say there are other cities

around who completely missed the mark, and one of them is one of my favorite cities, and that's Frisco,

Texas. Frisco did such a royally bad job back in the day of allowing some of these boutiques and

restaurants and coffee shops and stuff like that to come in. They did it very piecemeal. They'd say, alright,

this street can be commercial, this, this can be modified, these homes. So you'd have a little street of little

shacks, little wooden homes that were in very, very bad states of disrepair.

Ron Lyons, Realtor (23:50):

All of a sudden those homes were worth 500, $600,000 one street over. You've got these beautiful historic

homes that would be amazing. They don't have that high value because the city wouldn't allow you to do

that. Street had to stay residential, and they chopped it up and they did it so piecemeal over so much time

that what you end up with today as a result is a not so awesome downtown Frisco. It's not a destination.

Now, they've done incredible on the sports front. They've done really good in so many ways in Frisco,

tons. And it's like it's gotta be the sports capital of the country. Everything is there for sports. They don't

have an awesome downtown, even when they moved over to Coleman Street and put in a new city hall

and tried to recreate a downtown epic failure again.

Ron Lyons, Realtor (24:45):

So we have the opportunity in Salina to have an amazing downtown. And if you want to be an investor,

you could capitalize on that opportunity. It's all prognostication, it's all praying and hoping that the vision

that has been in place is going to continue to be in place, and that we will continue to develop our

downtown. Now, if that were to happen, you'd be able to purchase an older home again in whatever state

of updating that that fits your comfort level. And if you look at this overlay, if you understand how the

downtown is developing, if you understand trends and how what people are gonna want you look at this,

it's not complicated. We've got so many streets that run north and south, so many that run east and west.

And you can look at a little bit in certain areas of what's already started taking place.

Ron Lyons, Realtor (25:49):

You can look at the overlay from the city, you can see what they plan or how they have envisioned this

building out. And then you can say, all right, this home sits in this particular area. I know this is going in

over here. I believe that we have a need for this particular service or retail or boutique or whatever,

restaurant, wine bar, et cetera. Therefore, that's what I would like to do here. Once you see that you

develop a vision, then obviously there's some due diligence you have to do. You can't just go in and say,

well, this is what I want to do and I'm sure they'll let me. That's, that's kind of a foolish approach. We

would never do that. But you go in and you look and you make sure that what you want to do actually fits

within that vision for what the city has seen as the development ideology concept that's gonna happen.

Ron Lyons, Realtor (26:52):

It's the vision that people in the past have had that has been developed and grown over time into what it is

today. And so far it's been amazing. And I will tell you this, just as a side note, and I should say this, there

has been a recent bit of a kind of a, a ruffling of the feathers, so to speak, within our city council because

we've had two different businesses try to come in and they were odd fits for where they wanted to go.

And I'm just being very candid with you, nothing against either of the, the, the two business owners. I

don't actually know either one personally, but one was a swim school, and you may have heard of that.

And it was, you know, wanting to go in over there on Malone Street, kind of over, over there on the, the

north side of the, the downtown area, right on the fringe, right out there on the edge close to Preston.

Ron Lyons, Realtor (27:55):

The other was gonna be a birthing center. And it was actually gonna go potentially into one of my

properties that I had for sale, actually went under contract and that's what they wanted to do. That one was

over close to lichens on Georgia. And that's a beautiful home that we've completely remodel, redone, I

mean all the way down to the driveway, the sidewalks, we put slate on the front porch and back porch and

a big, a nice cedar fence. And we, we literally left no stone unturned on that house. New roof, fully

painted foundation, every window, every door, every doorknob, every appliance, sink, floor, surface, you

name it, it got it all. Fantastic little home, maybe not the best place to put a birthing center. And that's

what I'm talking about doing your due diligence. If you don't have yourself, if you don't have the ability to

look and say, okay, here's what would be a really good fit here, and I think it would be well received, then

you're probably gonna run into some trouble because there's gonna be a lot of people who say, Nope, not

a good idea.

Ron Lyons, Realtor (29:12):

We don't need that kind of traffic, we don't need that kind of noise. We need that kind of impact. We don't

need that. Whatever it is. And you, I think most people can look and see and say, here's what would go

well here. Or man, that's a terrible I idea right there. I don't, I don't know who would want to do that, but

I'm also often surprised by people who don't have that ability. But kind of back to my original point,

there's, there's a just a bit of a, a little to do going on right now with our city government, with our city

council, with some of the members, because specifically they're not loving the fact that it's fairly open

right now in the sense that you can do quite a few things under what they call the downtown code. You

can technically, you could put in a swim school here or a birthing center there or whatever.

Ron Lyons, Realtor (30:12):

You know, there's, there's a lot of little things that you have to kind of jump over and go around and

through. And there's meetings that you have with the city, pre-construction, there's a lot of things. So it's

not just like you can say, here's what I want and then just do it. But there's not a whole lot of obstacles in

the code, the ordinances and the requirements, all of the things that are in place right now, there's not a

ton of things blocking people from coming in and doing things like that. So it's, it's created a bit of an

issue a little, there's a little tension right now, and it's, it's craziness because I, you know, in all

transparency here, like a hundred percent candid, I really, really, really like the main guy who's kind of

bringing this issue up. I respect him, I consider him a friend, but I also have on the other side of this, I'm

an investor and I bought into this city and invested heavily in this city based on that vision.

Ron Lyons, Realtor (31:23):

So I don't think that it's a wise idea ever to just go blindly running into something and letting your

emotion take takeover and you know, like, oh no, we're gonna stop this. That's, this ain't gonna happen.

Hold on, slow down. Think about it. Because all of the actions that could be taken right now in this city

will absolutely affect the future of this city, positive or negative, both, we could end up with a very viable,

strong, vibrant, very, very sought after destination type downtown like McKinney or a rock in a plastic

bag like Frisco and I, and I'm, again, I'm not hating on Frisco. I love the city, but they didn't do it right. So

you now, how does this apply to you? Well, that's the cool thing about this show. We're gonna talk about

that if you are an investor, you have to consider those dynamics, those things that are going on.

Ron Lyons, Realtor (32:32):

It's not super hard to navigate that stuff. I mean, just because there's a little to do going on right now. The

bottom line is, unless we're just absolute and complete idiots around here, we understand that the growth

is coming and that people are gonna want something amazing downtown. You don't want to be the person

that stands in the way of that. I do believe we need to do everything we do in this town responsibly, but I

don't know that anybody's gonna want to stand directly in the path of that kind of awesomeness. We're not

talking about sticking a Costco next to downtown. We're talking about people who want to come in, get a,

an, an old house, update the heck out of it, make it beautiful, and then put in like a dress shop or a small

coffee shop or something like that. And of course it's going to add tons of value to the neighborhood.

Ron Lyons, Realtor (33:28):

You're probably gonna have low impact on the actual neighborhood. And you can say, well, if you did

certain business, yep. That's why we need to be careful and not just allow anything, but you can't prohibit

all of that type of stuff when it's done right from coming in. You just simply can't. So if you're an

investor, you've gotta look at that and consider those things. You've gotta say, all right, I would really,

really like to do this. And what your this is, is incredibly important to the entire equation here. If you

wanna put in an automotive repair shop or if you wanna work on dump trucks and you want to do that

close to downtown, probably not fitting in the vision, probably not exactly what we're talking about here.

On the other hand, you want to do a little bookstore with a little coffee bar inside and there's a hundred

year old home close to downtown.

Ron Lyons, Realtor (34:31):

You're gonna have very few cars at your home or the home, the business, you're gonna add value to that

neighborhood because your property value's gonna go up. It's gonna be so well-maintained, it's gonna to

be a reason that people want to be there. They wanna live close to that stuff. Heck, you can just walk out

your door, walk across the street and hang out at the little bookstore, go grab a cup of coffee, you've got a

meeting with somebody. Guess what? I know a place right around the corner, literally just like McKinney

and it's amazing. Now, that's the other investment method. You understand the treachery involved in that,

but the payoff on that is significant. You can buy a little home right now, anywhere from the two

hundreds on up into the nine hundreds I'd say right now around downtown. And if you have the vision

and the imagination, and if you're willing to really get deep into the downtown code, and if you're willing

to meet with some of these council people who are in the middle of the situation, then guess what? It is

very likely that you could make an amazing investment. It's gonna pay off way, way more than your tract

home over in Carter Ranch that you're gonna buy and hold and lease. That's probably the safer deal, but

it's nowhere near as much fun. And it's not really gonna add any character or anything like that. That's

just, that's, that's a small business model.

Ron Lyons, Realtor (36:14):

And I'm not knocking it if you want to do that. I know a ton of people who do and I'm happy to help you

do that. We can do that all day long. I can do it a hundred times a day blindfolded and standing on my

head. It's literally not complicated to me. I know how to run the numbers, I know how to give you the

exact idea of how that's gonna work out for you. I can find the home, I can help you find the, uh,

financing if you need that. I can, we can run everything so you know exactly where you stand and you're

gonna be 99.999% safe with that because I had that kind of experience, not just a realtor who's just gonna

go help you find a home and, and hope that you made the right choice. I'm the guy who's literally doing it

myself too. I actually do own a home in Carter Ranch. I've got homes all over the place. So I'm, I'm

speaking from experience here, but if you wanna do the fun version, the fun version is get yourself into

something close to downtown, fix it up if it needs it.

Ron Lyons, Realtor (37:19):

Do what you can on your own. That's always fun. That's like, that's, that's amazing 'cause you actually get

to put the blood, sweat and tears into it yourself and get that feeling of doing something, accomplishing

something incredible that everybody's gonna see. And then you could either lease it out lots and lots of

professional services like attorneys, architects, um, accounting and CPA, stuff like that. Maybe a little

boutique could be like a how we have Annie, Jack and uh, some of those places on the square, like that

Willow house, things like that. It's gonna come to a point where there's nothing left on the square, it's

already there. There's nothing to lease on the square right now. So it's gonna have to move out into these

homes, into these houses. You could be the homeowner that actually leases that house for a business like

that. Maybe you wanna do your own business, maybe you want to do a floral shot, maybe you want to do

a little coffee shop, maybe you want to do something like that. So we grabbed the little house and in the

correct time, depending on your situation, depending on your finances, you do the business.

Ron Lyons, Realtor (38:43):

Maybe it's a second business for you. Maybe you want to get out of corporate America. Maybe you're

sick and tired of hitting that tolly and driving all the way down to Dallas every day. You've got a different

idea for a business right here in Salina. Guess what? Maybe that's the route. Perhaps it's a combination of

these things. Maybe you buy the older house, maybe you lease it out to somebody for some time

commercially. Maybe it is a professional business, maybe it's an insurance business, maybe it's a

whatever. And then you do that big cash in thing that you could also do with that tract home over in

Carter Ranch. Property value will have gone up dramatically and you decide to sell it. That's whenever

you take your money and you run out and buy some acres somewhere else. You get that big

barndominium you've been wanting, you get your cattle and your donkeys and your goats and your pigs

and stuff. And you did it all because you springboarded off this fantastic investment in downtown Salina.

All of the homes in downtown Salina have bought, been bought and sold many, many times over. We're

just at one chapter in the book. There will be many chapters after us and there have been countless

chapters before us.

Ron Lyons, Realtor (40:05):

The question is, where do you fit in all of this and how can I help you? You do it like this, gimme a phone

call (214) 783-5440 or email me ron@ronlys.com. You can find me on Facebook, Instagram, you can find

me all over the place. Reach out to me, connect with me. I'm not a high pressure guy. I will never ever do

that. I do wanna work with people who are exploring, doing something amazing. I love, love, love helping

people

Ron Lyons, Realtor (40:40):

Increase their quality of life. And that typically comes through making good investments and making lots

of money. So I'll help you if you just wanna move, uh, you know, hey, we live here, we wanna move

there. We live in Richardson and we wanna move to Salina. Guess what? I'll help you find a an amazing

house. I'm still gonna probably look at it from the perspective of how are you gonna fare in this house in

two years, five years, 10 years, 15, 20, 25, and 30? I want to know where you're gonna be all along that

path so that when you decide to sell or life requires that you sell,

Ron Lyons, Realtor (41:21):

How are you gonna be sitting then financially? So I'm always gonna look at that. I'm not just gonna say,

oh, this is a cute house. You, yeah, you should buy this one. It's great. Nope, I'm gonna say it's a cute

house. And look at what you're gonna be able to do with it based on past performance, the growth of the

city. Here's where I anticipate you'll be at each of these different points along the path. Or my more fun

thing is let's go grab you a house close to downtown in Salina and let's figure out a business plan for you.

Let's figure out a way for you to leverage that and turn that into some serious revenue. So what I do every

single day of my life, I absolutely love it. That's why I specialize in Salina and especially downtown

Salina. So connect with me.

Ron Lyons, Realtor (42:14):

Let's see what we can do. And, and I'll keep you updated on how all this stuff is going with the downtown

and the, the potential, you know, revision of the downtown code and all that stuff. But let's just, let's just

face it, there's an awful lot of demand and desire out there right now to have an amazing downtown. It is

the one thing that makes Salina so unique is our downtown. And by God, we better protect that. If we

don't, the legacy is gonna be that we fumbled the ball just like Frisco. And if you wanted to go back and

look and pin names to who made what decisions back in the day in Frisco, you could do it. But I think it's

adequate to say there are people who made bad decisions. The colony, and I'm not trying to get off on a

whole nother story here.

Ron Lyons, Realtor (43:02):

We gotta wrap this show up, but the Colony is another prime example. The Colony that literally sits on

some major thorough affairs, 1 21 and 4 23, and you've got Main Street coming outta Frisco, going

through there. You've got all of these great roads, you've got a lake, you're a community on the lake, you

have all of this stuff. But guess what, back in the seventies, their city council decided that they didn't want

certain types of building. They didn't want any apartments and they were very, very, very particular about

their retail. They wanted what they call the bedroom community. They only wanted tract homes. And

look at the colony today, the colony technically could be very competitive with Frisco today. It's nowhere

near that. So just go back 1975 through 19 78, 19 79, find out who the mayor was, find out who was on

council. And you will find the reason that the colony is what it is today.

Ron Lyons, Realtor (44:15):

Okay? It's out there. Somebody has that legacy and it's not an awesome legacy to have. So it sounds

complicated. This whole thing sounds like, oh, that's just too much. I think I'm just going to go and put

my money in a, in a, in a dividend account somewhere or something. Okay, that's fine. I get that. I totally

do. It's safe. Go get your five, six or 7% yield, go get that. But if you want to take a few hundred thousand

dollars and turn it into a ton of money, let's go this direction. Let's, let's go this other way. So gimme a

call. And guys, it's been a bit of a long show. Thank you for staying with me through all this. It's, it's all

about investment. It's all about Salina, Texas, and it's all about what amazing things we can do right here

in this absolutely incredible and amazing town. So guys, until the next show, as I always say, stay safe

and of course, God bless.